An exploration of an obsession with body image

With the growing obesity epidemic in this country, losing weight has become big business, and programmes on healthy eating and how to lose weight, such as ‘You are what you eat’ and ‘Diet Doctors’ are rarely off our screens. However a problem that isn’t as well recognised is the growing number of people who are developing an obsession with their body image, and have a less than healthy relationship with food. Underlying a negative body image is often insecurity and low self esteem, and seeing constant images of thin and beautiful people in the media adds to feelings of shame, guilt and body-dissatisfaction.

In a recent survey undertaken by Grazia magazine, of the 5000 respondents, 7 out of 10 women said life would improve if they had better bodies. The survey found that many women had taken drastic measures, such as fasting and laxative use to try and lose weight. It concluded that on average, the women who took part, worried about their bodies every fifteen minutes. Generally it seems women are very critical and unhappy with their body shapes. Wanting to be slim and tone up is not a problem, but having an abnormal relationship with food which can lead to developing eating disorders is.

Women are constantly faced with unrealistic female body images, from on the catwalk, to in magazines, and on the television. Even when out shopping, women often find they are trying on clothes next to posters of size four models. Our current fixation with body image is unhealthy; many women are influenced greatly by these constant images of slenderness, which in turn affects their lives by condemning them to a life of constant regulation, transformation and ‘beautifying’ practices. The pressure to alter, modify, and transform women’s bodies to meet the cultural ideal affects how women eat, dress, and attend to daily rituals such as putting on make up, removal of body hair, and covering up bodily odours with deodorants and perfumes.

So why do we try and change our bodies and appearance? And why aren’t we able to be happy with ourselves the way we are?

Early feminist ideology argues that men’s desires are considered more important than women’s, and that women’s bodies are seen as objects which are sexualised for the convenience of men. However why we are so fixated with how we look, is likely to be far more complex than this.

French philosopher Michel Foucault (1926 – 1984) put forward that in society ‘discourses’ and truths are produced which act as a set of rules. He saw many women as conforming or ‘normalising’ to these rules. Through this discourse, categories are created such as beautiful, ugly, fat, thin, and women readily place themselves in these categories.

He suggests discourse changes over time. The idea of a perfect female figure for women to aspire to has changed over the years. The ‘ideal’ figure has got thinner and thinner over time. What was considered as an ideal body in the 1960’s is now thought of as a fuller figure. It could be argued that the ideal figure for women to normalise to, is now so thin they have no feminine curves, and are beginning to emulate the straighter figure of men.

An ‘inspecting gaze’ aids this normalisation, as surveillance has a disciplinary effect ensuring each individual is conforming to the norms. Being forever conscious of the gaze, often leads to women trying to make themselves acceptable objects for viewing. Whether a woman feels they are desirable or worthwhile is decided upon by how they internalise other people’s perceptions of themselves.

This ‘inspecting gaze’ can come from both men and women, and it would be quite unlikely for someone to say honestly they’ve never looked at someone and made judgements about their appearance. A survey undertaken by New Woman magazine in 2001, found that women felt under more pressure from other women to look good than they did men. 85% of respondents said other women were more likely to criticise them on their looks, while just 15% said men were likely to criticise them.

I believe Foucault’s theory has a lot of credibility. While I was at University I put on weight, and went up to a size 16. When I saw people I hadn’t seen for years, I was affected by how they saw me. They may have said ‘You look well’ or ‘Oh you’ve changed your hair colour’, however in my mind I felt they were being polite by not saying I’d put on a lot of weight. I’ve always had a slightly rebellious streak, questioning why I should conform to authority, however in this case I felt I wanted to conform, I wanted a thin body again. My intellectual reasoning was overridden by the ‘gaze’ and the discourse suggesting the norm was to be thin. By getting caught up in this dominant discourse I was also perpetuating it, and contributing towards my own objectification and the objectification of others.

While diet programmes on television point out the importance of trying to live a healthier lifestyle, by applauding women who have slimmed down and commenting on how beautiful they are, the dominant discourse that thin is alright and fat isn’t is reinforced. Women are constantly being pressurized not to leave their bodies in their natural state, maybe with a rounded stomach and a few wobbly bits, instead they are encouraged to alter and modify their bodies with exercise and diet.

This dominant discourse and the resulting pressure to be slim and toned, can lead to many women developing unhealthy relationships with food, and also contribute towards the growing problem of exercise compulsion. ‘Supersize vs Superskinny’ on Channel four is one programme that is starting to bring this problem to our attention. In last nights programme (5th February 2008) ‘superskinny’ Amy Jo who avoided carbohydrates and had an intense exercise regime, weighed in at 7st7lbs. Having to swap diets for a week with ‘supersize’ Andy, Amy Jo was presented with a takeaway curry which she described as her worst nightmare. After the first day she was sure she had some overhang over the top of her trousers. However she did start to address her fear of food, and by the end of the week she was managing to finish off the meals she was being given. The Grazia survey suggests that is not just a small minority of women who have a fearful relationship with food. Many women are constantly thinking ‘shall I eat or not eat’ and if they find themselves 2lbs heavier when stepping on the scales, it can ruin their day.

After three months Amy Jo had only put on 5lbs, while Andy had managed to lose over 3st in weight. She mentioned that now she was eating more, she was able to run for an hour and a half which she couldn’t manage before. I’m unconvinced she actually managed to address her problem with body image, and maybe she was exercising more to compensate for consuming more calories. Exercise compulsion is another big problem for many women.

For some women, watching what they eat to achieve the perfect figure isn’t enough, and exercise offers a way to keep all their soft bodily bulges flat and firm. A compulsive exerciser may exercise one or two hours most days, and not give themselves a break even when they are feeling unwell. One of Amy Jo’s friends mentioned that if she went out and ate a meal, she would run to the gym the next day. For compulsive exercisers, if they miss a session they may make up for it by exercising longer and harder the next day, or by simply not eating. It could be argued that compulsive exercisers do not undertake exercise for fun or pleasure, but they do it to conform to the ‘rules’ and ‘norms’ created by the dominant discourse to be thin.

A combination of eating too little and exercising too much can be very dangerous for our health. As well as a risk of injury to bones joints and ligaments from excessive demands placed on them, if someone isn’t eating enough the body will resort to using muscle as a source of energy, so muscles can literally begin to waste away. Excessive exercise can also affect the balance of hormones in the body, and can place too much stress on the heart. For many women exercise is seen as a way of reversing the effects of eating, however they could be exercising their way to an early grave.

When not taken to extremes, exercise is an important factor in any healthy lifestyle. However often people are put off exercise because of their negative body image; they feel ashamed of their bodies, and don’t want to expose themselves especially in front of fit people. In a bid to lose weight, at University, I started using the Gym. I was exercising purely because I felt fat and that went against the dominant ‘norms’. Although I enjoyed the exercise when I got going, I also felt that exercising in the University gym made me feel worse about my body. I was often the biggest person there, and with all the slender bodies surrounding me, using their disciplinary gazes, I felt I had no right to be there, and felt the gym was a place for thin fit people

Another big factor in the problem we have with body image, as a society, is the increased availability of plastic surgery and procedures which can change the way someone looks. With celebrities being constantly photographed for a rise of magazines obsessed with celebrities lives and body shapes, they are under a lot of pressure to stay looking good. However by buying into the nip and tuck culture, this in turn puts increased pressure on others who are unhappy with their body image.

Television programmes such as ‘Ten Years Younger’ and ‘Cosmetic Surgery live’ illustrate the worrying trend of women normalising themselves to the dominant discourse, by going under the knife to alter their body shape and appearance. These programmes take advantage of the vulnerabilities of women obsessed with physical perfection, and these procedures are becoming seen as a normal step beyond the beauty salon.

With plastic surgery Cher has transformed her body into a symmetrical, youthful looking, conventional body, which has become an ideal for other women to strive towards. Plastic surgery is often portrayed as being a choice that women can make. Cher has created a body she wanted, which could be seen as her being in control of her body. However it could also be argued she has just conformed to the dominant discourse. While I was a size 16, when seeing Cher, the older woman, looking thin and youthful, I felt I was not trying hard enough. My body did not match up with my perception (created by discourse) of the ‘ideal’ body. I succumb to my hunger, and I prioritized studying and family over exercise, and felt I was not in control.

As Cher has taken measures to stay looking young, many older women are also falling into the trap of chasing external youthful looks. As we get older our metabolic rate slows down, we are more likely to lay down more body fat, and inevitably we develop wrinkles. A survey by Top Sante magazine of 2000 women found that many women over 40 were unhappy with their bodies, and would consider plastic surgery. The British Association of Aesthetic Plastic Surgeons reported a particular rise in anti-ageing procedures in 2005, with a 42% rise in facelifts, and a 50% rise in eyelid surgery. The survey also suggested many older women were developing eating disorders because they hated the way they look. It seems we no longer want to age gracefully, but we want to manage the way we age.

Women exercising and losing weight could be interpreted as them being in control of their lives; however it could also be argued that with so many women suffering from eating disorders, exercise compulsion and self criticism that they are not in control at all. Often women who are thin do feel they are in control of their bodies. However in order to keep their slender figures they need to repress feelings of hunger, watch what they eat, and exercise to keep all the soft bodily bulges flat and firm. They become in effect slaves to the ‘rules’ and ‘norms’ created by the dominant discourse.

Foucault suggests that resistance to these discourses, known as counter discourses, can produce new ‘truths’ and ‘knowledge’. An example of discourse changing over time could be illustrated by the changing views of single parenthood. As recently as the 1950’s, single parents were considered ‘fallen women’, and were often pressurized to give their babies away. In today’s society single parenting is much more acceptable, with many women choosing to have babies on their own.

The good news is, that many counter discourses are developing. ‘Supersize vs Superskinny’, for example, is challenging the idea that thin is alright and fat isn’t, by highlighting the health risks of obsessive dieting and exercise. On top of this advertising campaigns by companies such as the Body Shop and Dove, are using models with a range of body shapes and sizes. The Body shop’s ‘Self esteem policy’ believes people should be proud and happy how they are, and do not use models who are very thin or very young.

Dove’s award winning ‘real beauty’ campaign has shown other retailers the effectiveness of depicting realistic body images, and as a result Revlon has followed suit by dropping celebrity endorsements, and instead searching for ‘real’ women to front their campaigns. Dove’s campaign has included undertaking a study of 3300 girls and women, called ‘Beyond Stereotypes, Rebuilding the foundation of beauty beliefs’, which highlights the problems as a society we have with body image, and suggests we can help change this. By using real women the Body Shop and Dove are presenting a counter discourse. They both hope to promote real natural beauty instead of the unrealistically thin images normally associated with modelling.

Television programmes such as ‘LK today’ and ‘This Morning’ are also choosing to be part of the counter discourse, by using models of varying shapes and sizes in their fashion features. As previously mentioned the idea of the perfect figure has changed, and over time it has got thinner and thinner. With more and more people promoting a counter discourse, maybe in time women will become happier with the way they are, and love and celebrate their individuality, lumps and bumps, wrinkles and all.

(This article was originally posted in 2008)